I.AM PULS
WEB | MOBILE | SOCIAL
PULS, a voice-enabled smartcuff design from i.am+, the tech company founded by musician and entrepreneur will.i.am. Driven by the idea that style matters and tech doesn’t have to look like tech, i.am+ partnered with OBEN to create a site that spoke to its unique fashionology audience.
OUR ROLE
STRATEGY
CONCEPT
DESIGN
EXECUTION
THE INSIGHT
The PULS audience is undefined. Refusing to be placed in any box, they are leaders in the making. OBEN set out to shine the light on these tech-savvy, futuristic trailblazers as they boldly proclaim their independence from socially prescribed norms. They are #notsheep — and PULS is #notawatch.
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