I.AM PULS

WEB | MOBILE | SOCIAL

PULS, a voice-enabled smartcuff design from i.am+, the tech company founded by musician and entrepreneur will.i.am. Driven by the idea that style matters and tech doesn’t have to look like tech, i.am+ partnered with OBEN to create a site that spoke to its unique fashionology audience. 

OUR ROLE

STRATEGY

CONCEPT

DESIGN
EXECUTION

THE INSIGHT

The PULS audience is undefined. Refusing to be placed in any box, they are leaders in the making. OBEN set out to shine the light on these tech-savvy, futuristic trailblazers as they boldly proclaim their independence from socially prescribed norms. They are #notsheep — and PULS is #notawatch.

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